Successful ESNs
There’s a lot to read, but Dion lists the top business cases:
- HR:
- Continuous Performance Reviews, Social recruiting, People/expertise locator, new hire onboarding, social learning & development, HR knowledge base, digital line manager of the future, social talent management
- Sales:
- Prospect research, lead scoring and distribution, RFP collaboration, forecasting and deal rooms, quota management, contracts and approvals, training and certification
- Marketing:
- Employee advocacy, campaign management, content hub, social product catalogues, pre-sales community, digital focus groups, crowdsourced marketing,
- Service
- Support Hub/KB, Support escalation/resolution, policy management, support advocacy programme, customer community, peer to peer support, customer service feedback